“It ties back to the client experience we’re always talking about: creating a client journey for the mortgage process,” Kirk said. “We’re always trying to add more value from the client’s perspective and trying to be different.

“It’s been a tough two years with COVID-19, and a lot of people want to travel and experience life again. We thought, ‘What can we do to improve that experience for people, so that when they buy a house, they also have the opportunity to enjoy themselves with a break?’”

Citadel asks for nothing other than an Instagram shoutout in return for the complimentary hotel package, with Kirk saying that it reaffirms its commitment to producing an experience that goes beyond a simple transactional approach where a mortgage is concerned.

“We want to be known as that household name for your mortgage, but equally as important as your mortgage is your life experience,” he said, “and we want to help our clients with that, too.”

Tristan Kirk is the chief executive officer of Citadel Mortgages, a brokerage with licenses in Ontario, Saskatchewan, Nova Scotia, Alberta, Prince Edward Island, Nunavut, British Columbia and Newfoundland.