Aside from cheering on your favourite team and eating, the best part of the “big game” might just be the commercials. Sometimes the ads are just as entertaining as the game itself, and this year promises to be no exception as RE/MAX Canada debuts a 30-second ad from the new ‘The Advice You Need’ campaign on February 12, 2023 during the Kansas City and Philadelphia football game.
Spots from the new campaign, which was executed by RE/MAX’s creative agency Arrivals + Departures, show that in spite of your mom, astrologist and friends having your best interests at heart, the best real estate advice comes from a RE/MAX agent, whether you’re a first-time or experienced homebuyer or seller.
National campaign demonstrates the advantages of working with Canada’s most experienced agents
The Advice You Need national, multi-channel campaign comes under market conditions where confusion is running high and everyone has an opinion. RE/MAX Canada uses humour to demonstrate the importance of getting the right advice when buying or selling a home, in the face of the well-intentioned, albeit unsolicited and often questionable advice, you get from friends and family
“More than half of Canadians surveyed (51 per cent) say that varying home price forecasts have made them more confused about what to do, not to mention all the advice they’re getting from friends and family,” says Anthony Volpini, Executive Director of Marketing at RE/MAX Canada. “It’s a tricky time that makes having the right agent there to help you really important. RE/MAX agents average more sales and have more real estate sales experience than other real estate agents in Canada. Given the current market, having this experience on your side can make a big difference to the outcome.”
The multi-channel Advice Your Need campaign will launch with a 30-second TV ad airing during Super Bowl LVII, followed by the full roll-out slated for February 13, 2023 and running through end of April. The campaign includes 30-second and 15-second TV/OLV, OOH (Billboards and TSAs), programmatic video and display, paid social including bespoke TikTok creative, search ads, Sports app integration and NBA partnership integration.
Check out RE/MAX Canada’s The Advice You Need campaign:
Real estate can be complicated. Whether you’re buying or selling a home, or just looking for a little guidance, your local RE/MAX agent has the advice you really need. Click below to find an agent near you.