Alta West maintains broker focus as it gears up for 2023

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That’s according to the lender’s chief sales officer Armando Diseri (pictured), who told Canadian Mortgage Professional that its strong presence at the recent Mortgage Professionals Canada (MPC) National Conference in Vancouver, and tomorrow’s eagerly-awaited Canadian Mortgage Summit in Mississauga, were aimed at helping the company kickstart some valuable conversations with agents and brokers.

“It’s important because as much as we’ve grown over the years, there’s still a lot of new brokers that are entering the market that are not familiar with the private space, the MIC space – and more importantly, heard of Alta West,” he said.

“So we want to ensure we get in front of our broker partners – especially the newer agents – and let them know what we’re all about, what we can do for them and their clients. Especially in today’s market, we see that people are not qualifying through traditional institutions, so a company like us that has capital, can help fund deals and bridge the gap for borrowers for a year or two.”

That ability to fund deals is supplemented by its transparency and track record of turning files around quickly, Diseri added, with competitive pricing and consistency in closing are some of Alta West’s other top selling points.

The company lends in three markets – Ontario, Alberta and British Columbia – having taken in new business development managers (BDMs) in each province and recruiting new underwriters and support staff.

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